May 5, 2010

Director, Publicity -  Global

Key Responsibilities: 

• Reporting to the VP, Marketing Strategy – Global, this key role has responsibility for all national publicity campaigns for Global’s entertainment programs and Global News, including the network’s flagship newscast Global National.  

The following is an outline of the primary functions, but does not outline all of the duties and responsibilities that may be assigned to this position:

• Lead the Publicity team in the development and execution of publicity campaigns for Global’s entertainment programs (both acquired and original), and the network’s news programming including Global National
• Lead and oversee execution of all press events for the network, including the annual Upfront presentation
• Work closely with the Content and Sales team to build profile for the network within trade and industry press
• Develop and maintain key relationships with national and local media, independent producers, internal stakeholders (including the Canwest Specialty
• Publicity team and the Corporate Communications team) and program distributors
• Oversee and manage the Global Publicity team to ensure their professional development and growth

Requirements: 

The ideal candidate will have the following:

• Degree in Public Relations, Marketing, Communications or Broadcasting
• Minimum eight years experience in a supervisory Publicity, Communications or Marketing role in the entertainment industry or a closely-related industry
• Established relationships with Canada’s key entertainment and lifestyle press
• Strong leadership, management and interpersonal skills
• Ability to able to adapt to a fast-paced, ever-changing broadcast environment
• Exceptional written communication skills
• A love of television!

 Comms Officer – CBC

What You Do:

• As a Communications Officer, you will research, write, edit and distribute Communications materials in support of CBC Radio, Television and cbc.ca. 
• You will work with internal clients and external stakeholders to provide all necessary information in support of audience relations activities. 
• This will include communications materials such as program listings and information, portal articles, news releases, biographies, promotions, fact sheets etc.
• The position requires a high degree of interaction with the public by phone, outreach events and preparation of correspondence and other related materials using web-based applications.
• You will be responsible for coordinating approval and translation of materials when required.

 
We’re looking for a candidate who has the following:

• Diploma or certificate in Public Relations or Communications or an equivalent combination of education, training and experience
• Three years direct experience that demonstrates superior writing, research, editing and proofreading skills, working knowledge of a wide range of communications and marketing materials and best practices
• Public interface working experience, i.e. phone, outreach events, correspondence is essential
• Interest in community events, activities and organizations
• Excellent computer skills with above average experience with Word, Excel and Powerpoint. 
• Strong knowledge of and experience using web-based applications such as HTML and CMS systems, Enterprise Content Management systems, Photoshop, Illustrator
• Superior organization skills with demonstrated ability to assess and prioritize requirements
• Accuracy and attention to detail
• Ability to exercise good judgment and show initiative
• Excellent interpersonal and communication (written and verbal) skills
• Adaptable team player
• Demonstrated ability to work well under pressure and meet deadlines
• Demonstrated excellent client service skills
• Ability to work on multiple projects simultaneously
• Able to work flexible hours depending on activities and events
• Execute communications strategies and plans for various television series, events, talent and other areas; help develop communications strategies as necessary
• Identify and maximize opportunities to build profile and generate media coverage through media relations and communications activities
• Proactively create, update and monitor content engagement of UNIT:PR Inc. and its clients on various social networks
• Develop and maintain strong relationships with entertainment and trade media, bloggers and other influencers across Canada
• Draft and disseminate key announcements and press materials
• Proactively pitch media; service media requests
• Arrange media interviews; organize media days where appropriate
• Draft and maintain key messages
• Prepare spokespeople for media interviews as required
• Organize and attend some on-set visits by media
• Help organize photo shoots; edit and label all photography as necessary
• Prepare media coverage reports
• Manage and mentor Communications Assistant and supervise assigned duties
• Attend various networking events as a representative of UNIT:PR Inc
• Spearhead special projects as assigned
   

Skill Requirements:

• Minimum 3 years of related communications or public relations experience
• Undergraduate degree from an accredited university with a specialty in Communications, Public Relations or similar, relevant field
• Experience in developing and executing innovative communications plans that produce strong coverage
• Proven experience in developing social media strategies to drive communications objectives
• Engaged in social media networking (blogs, Facebook, Twitter, YouTube)
• A self-starter with excellent organizational skills and the ability to juggle numerous projects and work under tight deadlines
• Strong communications skills, both written and oral
• Strong computer skills; Photoshop ability a must
• Established contacts with entertainment and trade media
• A team player with excellent interpersonal skills who can take direction
• Some management experience a bonus
• Demonstrated ability in producing and managing events
• Experience in a management/supervisory role
• A passion for entertainment and television

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