June 15, 2010

Not a T.O. job, but here it is anyway:

PR Mgr, Apple Inc. Markham

The Public Relations Manager will be responsible for managing media relations and PR programs in Canada for Apple's award-winning line of products.
• Responsibilities will include managing effective media relations campaigns, creating consumer and trade media opportunities, handling media inquiries, and assisting with the development and execution of tactical PR plans.
• Additional responsibilities include developing relationships and regular points of engagement with WW & Geo PR teams to share plans, ideas, and identify opportunities for leverage
• Past experience includes 5-10 years implementing creative PR programs for a global brand and strong relationships with consumer press and national media.
Product Launch & Momentum
• Develop and implement PR launch strategies and activities in partnership with WW Corporate Communications team
• Develop local momentum/sustaining programs to build awareness of Apple products and the markets they touch as agreed with corporate teams
• Implements corporate launch plans in country to maximize coverage
• Organizes and hosts briefings with key media contacts
• Oversees management of the PR seed unit program

Media Relations
• Develop effective and lasting relationships with key Canadian media/press contacts
• Build and maintain list of key Apple Canada press targets
• Identify new and creative ways to reach influencing media
• Act as the key Apple Canada contact to the media on inquiries, topics, and issues relating to Apple Canada
• Identify and escalate potential public issues that may impact the organization, diffuse rumours, and resolve conflicting messages

Press Event Management
Product Launch & Momentum
• Develop and implement PR launch strategies and activities in partnership with WW Corporate Communications team
• Develop local momentum/sustaining programs to build awareness of Apple products and the markets they touch as agreed with corporate teams
• Implements corporate launch plans in country to maximize coverage
• Organizes and hosts briefings with key media contacts
• Oversees management of the PR seed unit program

Media Relations
• Develop effective and lasting relationships with key Canadian media/press contacts
• Build and maintain list of key Apple Canada press targets
• Identify new and creative ways to reach influencing media
• Act as the key Apple Canada contact to the media on inquiries, topics, and issues relating to Apple Canada
• Identify and escalate potential public issues that may impact the organization, diffuse rumours, and resolve conflicting messages

Press Event Management
• Budget for, plan, and implement agreed press reviews, tours, and events that support corporate launch, strategy, and agreed local initiatives
• Liaise with Corporate, iTunes, Apple Retail and other stakeholder organizations to drive media awareness of key Apple events as agreed

Planning & Reporting
• Participate in launch & momentum planning with relevant regional & WW PR teams
• Participate in the development of quarterly marketing plans in partnership with the marcom team
• Dive deep into our segment markets to identify new and creative ways to reach influencing media and share the Apple story
• Provide a bi-weekly report of activities, coverage, and issues to corporate and regional leadership team
• Distribute key coverage and PR updates to WW and Geo PR teams as appropriate

Budget Management
• Deliver budget recommendations for quarterly PR plans
• Track budget throughout each quarter keeping to agreed spending limits
Product Launch & Momentum
• Develop and implement PR launch strategies and activities in partnership with WW Corporate Communications team
• Develop local momentum/sustaining programs to build awareness of Apple products and the markets they touch as agreed with corporate teams
• Implements corporate launch plans in country to maximize coverage
• Organizes and hosts briefings with key media contacts
• Oversees management of the PR seed unit program

Media Relations
• Develop effective and lasting relationships with key Canadian media/press contacts
• Build and maintain list of key Apple Canada press targets
• Identify new and creative ways to reach influencing media
• Act as the key Apple Canada contact to the media on inquiries, topics, and issues relating to Apple Canada
• Identify and escalate potential public issues that may impact the organization, diffuse rumours, and resolve conflicting messages

Press Event Management
• Budget for, plan, and implement agreed press reviews, tours, and events that support corporate launch, strategy, and agreed local initiatives
• Liaise with Corporate, iTunes, Apple Retail and other stakeholder organizations to drive media awareness of key Apple events as agreed

Planning & Reporting
• Participate in launch & momentum planning with relevant regional & WW PR teams
• Participate in the development of quarterly marketing plans in partnership with the marcom team
• Dive deep into our segment markets to identify new and creative ways to reach influencing media and share the Apple story
• Provide a bi-weekly report of activities, coverage, and issues to corporate and regional leadership team
• Distribute key coverage and PR updates to WW and Geo PR teams as appropriate

Budget Management
• Deliver budget recommendations for quarterly PR plans
• Track budget throughout each quarter keeping to agreed spending limits
Key Relationships:
• Regional Marketing Director
• WW Corporate Comms
• Geo Corporate Comms
• Regional Marcom & Sales Teams
• WW Product Marketing (when/if applicable)

Snr Consultant – High Road Comms

Put your skills to work for a fast-paced PR firm with a stellar reputation – a place where you can be creative and really make a difference.

High Road Communications is an award-winning public relations agency dedicated to shaping integrated communications for technology and lifestyle companies – including some of the biggest brands in the industry. The firm serves clients across North America from offices in Toronto, Vancouver, San Francisco, Ottawa, and Montreal.

We have an immediate opportunity for a Senior Consultant (5 to 7 years) in the Toronto office. The ideal candidate will have relevant technology, business-to-business and/or entertainment industry, social and digital media experience in an agency environment.

If you have the above qualifications, as well as a related academic background, please submit your resume to Raman Uppal, Human Resources Specialist at careers@highroad.com

For more information on High Road Communications – consistently ranked as one of the best places to work in Canada – please visit our Web site at www.highroad.com.

Mgr, Corporate Comms – Primus Canada

• Develop strategy for maximizing public relations efforts to demonstrate thought leadership and raise awareness for Primus, including a strategy for leveraging social media tools to support corporate objectives.
• Plan and execute campaigns, programs and events to increase engagement and awareness of the Primus brand.
• Collaborate with senior management to understand and stay current on issues and priorities and proactively support them.
• Develop and manage the crisis communications plan.
• Establish relationships and act as the key contact and a spokesperson with external audiences and media.
• Provide counsel to senior management on messaging.
• Draft speeches for company executives
• Manage and direct the day-to-day relationship and activities with PR agency.
• Monitor and analyze competitive activity

QUALIFICATIONS:

• Minimum college diploma or university degree in journalism, communications or business.
• Experience in the telecommunications industry and with social media would be an asset.
• Familiar with both B2C and B2B environments
• Experience and ability to effectively act as spokesperson to media for issues management
• Excellent verbal and strategic written communication skills
• Ability to closely monitor complex business and industry trends
• Must be able to effectively communicate with people at every level of the organization
• Highly motivated with demonstrated initiative and attention to detail and proven project management skills.
• Excellent organizational and time management skills.
• Strong leadership, relationship-building and collaboration skills.

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