July 23, 2010
Reporting to the Vice President of Communications, and working closely with the Senior VP Communications and fellow Communications Manager, the successful candidate will fully participate in the communications activities of the department, supporting a range of communications and change management activities. This Communications Manager role will have primary responsibility for supporting the Bakery Products Group business units and will also be responsible for supporting media relations, consumer affairs, the corporate website, social media activities and government and industry relations. The successful candidate will have the confidence to work closely with senior leaders and flourish in a culture that values transparency, an action orientation and an ability to deliver winning results. The position is based in Toronto.
Communications: (60% of time)
• Working alongside other members of the department and business leaders to support the development and execution of communications that reflect Company values and drive internal engagement and support for business initiatives.. This will involve drafting messaging and communications including strategic communication plans and materials such as briefing notes, background documents, Q&As, announcements, and corporate positioning documents, etc.
• Engage in regular dialogue with business leaders and other stakeholders to maintain an understanding of the current communications challenges and requirements.
• Support internal initiatives that build employee excitement around our brands and our products, and build our identity as an innovative food company.
• Deliver creative development, writing, proofreading and editing for a wide variety of written and presentation materials, including website content, blog postings and company newsletters
• Support crisis communications, including development of materials related to product recalls, human health and safety issues, animal disease, or corporate reputation issues
• Assist in coordinating and executing events as identified in the investor calendar, including investor tours, quarterly webcasts, annual general meeting, etc.
• Assist in coordinating and executing events such as annual investor day/tours, annual general meeting, annual Food Safety Symposium, and other company events as required.
Public/Media/Community Relations (40% of time)
• Act as primary media liaison, facilitating requests with company spokespeople and managing relationships with media
• Manage media and online (social media and company Food Safety blog) monitoring, analyze for issues/trends, and distribute timely summaries (daily, weekly and monthly reports) to management
• Take a lead role in monitoring external Company websites (Maple Leaf Foods and Canada Bread) to ensure information is accurate and current, updating as required, and coordinate timely posting of media and investor materials
• Develop effective relationships with internal clients and external public relations consultants to ensure delivery of quality, cost effective and timely campaigns to support marketing initiatives
• Gather information from business units to update core documents including fact sheets, executive biographies, government fact sheets and briefing documents, etc.
• Support community relations initiatives that reflect our commitment to sustainable operating practices and our responsibility as a corporate leader in the community
Robert Half International is currently looking for a creative multi-tasker with strong media and project management skills to join its team as a Public Relations Manager. In this fast-paced environment, you will be responsible for leveraging both traditional media and new media to consistently secure media coverage in markets across Canada.
Responsibilities for the Public Relations Manager role include, but are not limited to:
- Secure regional media coverage in multiple markets as well as national coverage.
- Act as a liaison between the corporate communications department and field offices.
- Build and maintain relationships with a diverse group of local media contacts across Canada.
- Work with local offices to promote local public relations program.
- Meet regularly with designated spokespersons to develop a proactive plan for local media relations.
- Coordinate local media interviews; coach spokespersons.
- Identify traditional and unique outlets for local media coverage, including TV, radio, blogs, newspapers, newsletters, trade publications and more.
- Prepare local speeches, presentations and research.
- Identify opportunities for public relations with local professional associations.
Requirements & Qualifications:
- Bachelor’s degree in Journalism, Public Relations, English or related field and 5+ years of experience in media relations and/or journalism is required.
- Proficiency working with Microsoft Office Suite of products and solid knowledge of New Media is a must.
Contact Us:
Kristie Perrotte
Robert Half International
E: kristie.perrotte@rhi.com
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